The team at IKEAs eco-conscious, eco-friendliness department has decided to cut ties with Amazon and instead focus on its environmental issues.
The move comes after Amazon decided to replace its own sustainability initiatives with its own brand of eco-businesses.
According to the report by the Wall Street Journal, the company decided to take a “hands off” approach to its sustainability efforts as it felt that it could only get the best results by being in charge of the process.
IKEs green initiatives include the use of 100 percent renewable energy sources like wind, solar and biomass.
The company has also made strides in reducing its carbon footprint, though the company still has some ways to go in meeting its goals.
Its green initiatives, however, have not made it into the company’s eco-brand as of yet.
IKEA has been criticized for its environmental policies and practices over the years, as its own employees have reported that they are constantly harassed, beaten and physically abused by employees who are unhappy about the company doing its part to protect the environment.
As a result, IKEB has decided not to collaborate with Amazon, which would be a loss to the environmental and sustainability communities.
The move comes as IKEAB’s new CEO, Kelli Hines, is looking to build a more eco-like IKE family.
Hines has previously worked with the Swedish furniture retailer, and she has also been rumored to be the new head of IKE’s environmental initiatives.
Hine has been one of the top voices at IOS and was instrumental in the development of its eco-family initiative.